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As a leader in the juvenile products industry, Sassy has been innovating products for over 30 years. Beginning with the launch of the Sassy Seat™, we embarked on a mission to focus on “what’s next” to continue to inspire all of babies’ senses. With the launch of our developmental toy line in 1996, we quickly became known as the company with insightful & fun designs, bright & colorful product with that trademark black & white accent, all with superior quality and backed by experts such as pediatricians, physiologists and physical therapists. Parents know that our products are created with a purpose – to help baby learn and grow, and because of this, Sassy has become a fast favorite with parents, babies and toy reviewers. To date, over 100 million toys have been sold around the world, and our products have been honored with over 300 awards.

Today, Sassy continues to innovate the toy category, as well as apply our innovative techniques to all key infant product categories. Sassy’s extensive line of products can be found in over 70 countries worldwide and includes developmental and attachable toys, infant and toddler bath products, feeding and teething products, gear, and grooming and hygiene products. In 2012, Sassy launched its licensing program, which has expanded the brand’s global reach through partners in publishing, apparel, health and beauty, and nursery.

Because of Sassy’s strength in the market, and because the brand is so trusted by parents, many industry leaders have chosen to partner with us to bring their top brands to market as well. In addition to producing our own Sassy products, we are proud licensing partners with Carter’s, Disney Baby and Garanimals.

At Sassy we are dedicated to continue our tradition of innovation backed by expert contribution, with the goal of developing smart, fun, safe products, with just a little bit of attitude, and always with baby and parent’s best interest in mind.

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